True Beauty

Whether you’re a seasoned skin care enthusiast or new to the world of beauty, you’ve probably come across hyaluronic acid or HA. In fact, it’s one of the primary ingredients you want to search for when looking for hydrating and moisturizing beauty products. This powerful humectant is like a tall glass of water for skin. Known to penetrate the skin’s surface layer—HA acts like a sponge that can hold up to 1,000 times its weight in water—this skin care superhero visibly plumps the skin with 2X more moisture, delivering deep hydration and helping to restore the skin’s natural bounce.

Benefits for Every Skin Type
What also makes hyaluronic acid a stand-out star is its versatility, as it’s suitable for various skin types.

• Dry Skin: Hyaluronic acid attracts moisture from the environment and helps retain it in the skin. If you have dry skin, you may benefit as it has hydrating elements which can help alleviate tightness and flakiness.

• Oily or Breakout-Prone Skin: Despite its hydrating properties, hyaluronic acid is typically non-comedogenic, meaning it won’t clog pores. It provides lightweight hydration without adding extra oil to the skin, making it a great option if you have oily skin or can be prone to breakouts.

• Combination Skin: It’s a great option for combination skin as it helps hydrate dry areas while balancing excess oil sebum in the T-zone, helping to maintain overall skin balance.

• Mature Skin: Did you know that as we age, our skin’s natural hyaluronic acid levels decrease, leading to loss of volume and elasticity? Using it in skin care products can help plump up the skin, help reduce the appearance of fine lines and wrinkles, and restore a more youthful look. 

• Skin with Situational or Seasonal Dehydration
  Environmental factors such as sun exposure, harsh weather conditions, air conditioning and indoor heating can lead to skin dehydration. Hyaluronic acid helps replenish lost moisture, keeping the skin hydrated and soft.
  
  More than Just Face Care: Hyaluronic Acid

• Now for the Body 
  Hydration is the foundation of healthy, plump, glowing skin—and hyaluronic acid is the powerhouse ingredient making it happen. Now, Avon is bringing this moisture magnet beyond your face with the latest Skin So Soft + advanced body care collection, designed to help replenish and boost the appearance of your skin.
  Introducing the Skin So Soft + HydroPlenish with Hyaluronic Acid collection enhanced with squalane, niacinamide and other high-performance ingredients to help boost and lock in hydration so skin appears plumper, softer and smoother with a natural, healthy-looking glow. 

• Is your skin feeling dry and rough? Reach for the Skin So Soft + HydroPlenish with Hyaluronic Acid Body Scrub. Formulated with hyaluronic acid, sunflower seed oil and cupuaçu butter, this luxurious scrub helps improve skin texture, boosts moisture and leaves your body feeling soft, supple and refreshed.

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